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Muji Eco-pavilion in Emptiness Exhibition Space

Muji Eco-pavilion in Emptiness

In 2023, during the China International Import Expo, Atelier Forth Force specially designed a pavilion consisting of 7,524 interlocking wooden components. That was the exclusive pavilion for Muji, dedicated to the brand spirit: Nature, Naturally and Muji. Throughout the 6 day exhibition, as the pavilion wall transitioned from existence to non existence, 1,254 visitors to the Muji pavilion took away the screen system. Following the dismantling of the wall, the wooden components would be reassembled into a set of storage systems suitable for home use.

Muji Eco-pavilion in Emptiness Exhibition Space by Chenzhu Sun was identified as an innovative example of architectural design by the A' Design Award. Muji Eco-pavilion in Emptiness Exhibition Space earned the Platinum A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design in 2024. The A' Trade Show Architecture, Interiors, and Exhibit Design Award is a highly prestigious, international, juried design recognition program that honors superior design of trade show interiors, exhibits, booths, pavilions, showrooms, kiosks, installations, Pop-Ups, displays and more.

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